July 13, 1923 CE – An Icon Rises Over Hollywood

July 13, 1923 CE – An Icon Rises Over HollywoodRate this post *Image Credit: Wikimedia Commons High upon Mount Lee in the Santa Monica Mountains, a group of thirteen 45-foot-tall letters were dedicated as an advertisement on July 13, 1923. Reading “Hollywoodland,” the $21,000 sign has become a symbol for the glitz and glamour of the American movie industry and a favorite subject for tourist photos – all this despite being created as a temporary structure designed to draw people to a new housing development and be taken down after just eighteen months. The idea for the iconic sign originally came from H.J. Whitley, a real estate magnate who had […]